Here’s a question for you to think about… do you know what sort of return on investment typically occurs from a search engine optimization campaign? More over, do the results from Search engine optimization services justify spending the primary costs? When designating a portion of the budget to any type of marketing, it is essential that the investment will be worth the resulting benefits. So at this point we’re all dying to inquire about: “What is the typical return on investment from the search engines optimization campaign?” The response, as you may have already guessed, is: “It all depends.”
If SEO were with an arch nemesis… it would have to be PPC (pay per click marketing advertising). So let’s take the time to briefly compare both.
SEO is like owning (or paying mortgage) on your home, whereas PPC is like renting. Once you’ve purchased SEO, the traffic essentially is owned by you as does your house at the end of a mortgage loan. When you stop paying rent, you obtain the boot. Similar is the case on the conclusion of the PPC campaign… the amount of visitors to your website rapidly decline.
OK, so now that we’ve got that clear it should be apparent that search engine optimisation costs deliver an enduring result which has to be factored in when considering the return on your investment… but WHAT ELSE determines whether SEO expenses are worthwhile?
Industry & Business Type – We will be the first to let you know that, although this rarely the case, the return on your investment simply will not be there for a few industries and businesses. In fact, you will find industries on the market that rely on a physical presence of the customer or primarily service customers of a specific classification instead of the general public.
An excellent example is government contractors. Should your company generates over 90% of its revenue performing contract work for the government, then SEO is probably not your very best investment. The federal government doesn’t do searches on the search engines, instead, they operate in accordance with their GSA schedules.
Average Ticket per Sale – One more thing to consider is definitely the average ticket price per sale for your company. The return on SEO costs is directly impacted by the normal amount which a customer pays for your product or service.
Consider a high-end commercial elevator installation company for just a moment. When they spend $10,000 in search engine optimization costs, and just one elevator installation yields $200,000 in revenue with a 10% profit margin… this means just ONE NEW CUSTOMER has achieved a 100% SEO return for the company.
On the other hand, in the event you sell handkerchiefs at $1.00 a pop it might take a bit longer to achieve that kind of return.
When you can see, ticket price is probably the variables involved with regards to calculating time necessary to achieve satisfactory return on investment from your SEO costs.
Quantity of Market Competition – Just like some other business sector, Search Engine Optimisation is subjected to competition. If your competitors are doing SEO for his or her website, it is time and energy to call us now before it’s too late. The car sales industry may have been mindful of SEO the longest, and those days it would appear that every dealer around town is leveraging SEO to attract customers online for their showrooms.
Therefore if you’re an auto dealer needing SEO, you may have missed the boat. It may become more profitable to think about a far more creative marketing strategy. While SEO may be effective to some degree, a pay per click advertising campaign is more likely to yield desired results.
Also worth mentioning – the earlier that the SEO campaign has become initiated, the jmkuiz off you’ll be. Search engine results pages have become ever more crowded, and your level of competition is not waiting for you to get with the times.
Bottom Line: 95% of Business May Benefit from SEO
Here are the benefits:
increased lead generation and sales via the web
amplified brand identity recognition/maintenance
higher visibility for partnerships and alliances (non-customers)
gaining a competitive advantage within the online market
Check out a case study which demonstrates an actual life example of our SEO services’ return on your investment.
If you would like some expert consultancy on the SEO case in particular, we’d love to provide that for you.