What’s the fastest approach to attract more new patients to your practice? Every practice owner wants the easy answer so when the cell phone rings and some snake oil salesman starts talking; it can be simple to get suckered. And then be left paying every month for a service that does little or nothing.
Here’s ways to avoid getting sold and instead find an online medical marketing firm that gives value. Ask these 5 questions.
* Do they really measure success with regards to trackable new patient leads?
* Do they really charge month to month or lock people into long-term contracts?
* Can they provide proof the service(s) generate more new patient calls?
* Could they be transparent or will they hide fees?
* Will they manage your marketing for you personally?
* See below for the particulars on each.
1. Do they really measure success with regards to new patient leads?
In the event you own a practice, the goal of medical marketing would be to do just one thing, which would be to have more new patients calling or emailing your practice. It’s not to the quantity of ad impressions or Google views, branding, or page impressions or even total variety of calls you obtain. None of the things can be transformed into new patients and sales.
Most medical marketing firms attempt to bury you in data about items that has no tangible benefit. Some will even have you put special coding on the website throwing off your current marketing metrics. Instead choose a marketing firm which uses call tracking and form fill tracking to accurately figure out how many NEW Patients contact you every month.
2. Do they really charge month to month or lock people into long-term contracts?
Long-term contracts should be a big red flag. It’s a sales technique to sell services people will want to dump inside a month or two that keeps you spending money on 6-12 months for a thing that does nothing. Be sure to pick a medical marketing firm that charges over a month to month basis. Like that, they’ll have to continue to earn your small business each month.
3. Can they supply proof the service(s) generate more new patient calls?
Had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” The most important thing you ought to know is that none of those work and something is even illegal. There exists zero proof that by using these marketing tools will attract a single new patient. However, there is lots of evidence that these are just approaches to charge your practice for services which do nothing.
Geo-fence display pushes text messaging out to prospects driving from your practice. Which is not only annoying, and in case it worked would mess with this scheduling. In fact, it doesn’t generate leads. Good idea should you have had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is advisable, for most local business owners but Google’s views it as a a violation of HIPAA. Using retargeting ads could put your practice at risk.
Banner ads? Again no evidence they generate any new patient calls and plenty of evidence they’re a complete waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service activly works to generate new patient leads and after that talk to a couple of clients who’ve used it.
4. Are they transparent or do they hide fees?
In terms of price you’d like to know what you’re spending money on, right? Yet a typical ripoff strategy in the industry would be to charge for Pay-Per-Click ads based upon a mythical ad cycle, say $1000 per cycle. Then this firm refuses to really provide information about how much of those funds will actual AdWords spend versus into their pockets.
The only transparent way to charge for medical PPC would be to charge a monthly management fee then have you pay for the AdWords spend right on your bank card. This way you know exactly how much you are paying the marketing firm to handle your medical PPC and how much visited Google’s AdWords.
5. Do they really manage your marketing for you personally?
There are plenty of low-cost website marketing services on the market that give you usage of software so that you can manage your marketing yourself. For example, you will find a number of firms that sell online review software, and almost none that train your team the way you use it and be sure it’s working for you.
Getting usage of powerful website marketing tools is excellent, theoretically, in case you have a Ph.D. in website marketing and 40 hours a week to spare. On the other hand, if you already have employment helping patients, these are generally just a big total waste of time and funds.
Ensure that you check that this marketing firm does the work, so you can give attention to what you do best which can be helping patients. What’s the quickest way to attract new patients? Make certain for every dollar you spend money on lead generation you’re getting nlphhf and a positive ROI. It’s that simple. And avoid each of the nonsense about geo-fence displays, retargeting, banner ads and other stuff that does nothing for the medical practice.