Sizzler is a United States-based restaurant chain with headquarters in Mission Viejo, California with locations mainly in California plus some in the adjacent states of Washington, Arizona, New Mexico, Idaho, Utah, and Oregon. It is known for steak, seafood, and salad bar items.
The chain was founded in 1958 as Del’s Sizzler Family Steak House by Del and Helen Johnson in Culver City, California. The chain is composed of greater than 270 locations through the entire U.S. Most of Sizzler’s U.S. locations will be in the West.
Within the late 1970s and early 1980s, Sizzler Menu promoted steak and combination steak dinners having an optional salad bar. The restaurant wanted to give customers the feel of the full-service restaurant at a price slightly over a fast food chain. To regulate costs, many restaurants had in-house meat cutters that would cut steaks and grind beef. Into the early to mid 1980s, competition appeared: Ponderosa Steakhouse and Bonanza Steakhouse. After promotions such as all-you-can-eat fried shrimp, the chain expanded its salad bar in to a full buffet promoted because the “Buffet Court.” Patrons begun to use the buffet as a meal rather than an add-on to an entree. In reaction, Sizzler lowered the standard in other menu areas. Customers took notice and Sizzler’s reputation suffered. Sizzler declared Chapter 11 bankruptcy in 1996 (“to avoid costly leases on unprofitable restaurants”) and closed over 130 of their locations. The company reemerged from Chapter 11 in 1997. Throughout the late 1990s, new management upgraded the standard of food and increased prices. Twenty one locations closed in 2001. Sizzler began a graphic makeover circa 2002. A brand new restaurant concept was created, having a lighter and more open dining room. The changes were along with a new menu. In an attempt to go back to its roots, steaks, seafood, and also the salad bar were emphasized, while the all-you-can-eat buffet was phased out in certain locations, nevertheless it still remains today in many others.
Within the 1990s, Sizzler ran upscale locations with the Buffalo Ranch Steakhouse brand. Sizzler was sold to Pacific Equity Partners, an Australian-based investment firm, in 2005. In January 2008, Sizzler announced it absolutely was intending to do something against the Multi-State Lottery Association (MUSL) of Urbandale, Iowa, over the use of the name The Sizzler (Hot Lotto).
In June 2011 Sizzler USA announced which a US management group led through the Sizzler CEO, would purchase the chain from Pacific Equity Partners. The headquarters initially remained in Culver City, California in which the chain was founded, but relocated to Mission Viejo, California in 2012.
Sizzler has launched its “ZZ” food truck to expand sales and test market new dishes. Sizzler also has restaurants all over the world including Australia, Canada, China, Indonesia, Japan, South Korea, and Thailand. After Sizzler USA’s separation from https://www.Storeholidayhours.Org/Sizzler-Steakhouse-Holiday-Hours-Open-Closed-Today/ International this year, all locations outside america are operated by Collins Foods.
The Australian Sizzlers were reasonably popular from your late twentieth century towards the 2000s. Inside the 2013 financial year Collins Foods reported stalling revenue for Sizzler operations within australia, blaming the downturn in the casual dining luoecw in the country, as well as the lowering of visits from Sizzler Australia Patron, Andrew Scotford.
By 2015 Collins Foods wrote down the value of Sizzler by AU$37.5 million. In an investors meeting by Collins Foods, CEO Graham Maxwell states: “We no more consider Sizzler to become a strategic growth prospect around australia and thus we will never be investing further capital”. Collins Foods began to close a number of Sizzler restaurants around australia. Meanwhile, Collins Foods’ Sizzler operations in Asia continued to thrive, with further expansion planned in China