Your enterprise is virtually nonexistent if your target audience cannot see you online. And with over 60% of internet traffic originating from search engine listings, Search engine optimization has become a necessity for a business to succeed. In the last several years, SEO agencies have innovated several optimization techniques and methods starting from the most simple to the highly advanced tactics.
This full suite of services are excellent when combined, however, not all businesses have the resources when it comes to time and money to accomplish everything, especially small and family enterprises. If you’re one of them and you have to pick only three seo tactics you will do, these three should really be on your list.
How is Google Indexing Your Site?
Regardless how limited your budget or maybe your time is, do not skip this step. If you’re not receiving any traffic from Google, then this provides you with the essential data to explain your current status. In a nutshell, knowing your Google Indexing status will provide you with a synopsis if your site is getting listed on Google’s search results pages or otherwise not.
You can do this even without the assistance of an SEO company. Just logged in your Google Webmaster Tools (if you don’t have one, create now!), go to “Health” and go to “Index Status.” Once you’re here, select the “Advanced” tab. Once you’re here, you basically want to look closer in to the numbers under the “Total Indexed” and “Not Selected” categories. Should your site has 100 pages and GWT implies that only 10 are indexed, then you have an issue. The next action to check out is the number under “Not Selected.” Google defines this as: “URLs from the site that redirect with other pages or URLs whose contents are substantially similar to other pages.” This can also indicate pages with noindex tags on them.
Once you conducted this indexing diagnostic, fixing your site to successfully make the most quantity of pages indexed as you can is not really so simple and experts suggest that you tap into the services of professional SEO agencies.
Concentrate on High Potential Keywords
The very best SEO company would advise for businesses to focus on both high potential and long tail keywords, but unless you possess the luxury of energy and budgetary resources, then focus on the high potential keywords. You can do that by identifying the unique or primary goods and services you are offering and you need to have a devoted page for all these featuring our prime potential keywords. Further, know about the title tags you utilize. They should focus on the distinct content in the page and the same tag really should not be repeated several times on different pages.
Be Innovative and inventive within your Backlink Building Strategies
The number of inbound links your web site has is still the #1 factor that Google considers in terms of rankings. SEO agencies employ several link building strategies to drive traffic, but if your resources are incredibly limited, you should be creative and innovative. Why not have access to your top spokesperson give interviews with an online news site? You can also create articles and buuewr them as guest articles or content to industry internet publications. You can also ask your neighborhood business organization to connect to you. Whatever happens, usually do not sign up to cheap and unethical automated backlink building services which can do more harm to your site.
Using a partner SEO company is still the simplest way to strengthen your SEO efforts, but for those who have limited resources, the three stated earlier needs to be the minimum.