The concept is in the term, itself: Brainstorm. Your mind unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and most importantly from a business standpoint–which ideas generate income? That’s the key question.
Sometimes our brains settle into “sleep mode” and trying to find revenue-generating ideas is like pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The greater marketing ideas you draw from your better your chances of discovering that golden nugget. There are several methods to move How To Get A Patent With Inventhelp from grey to green matter. Below are a few tips:
Don’t Leave Home Without This – Write it down! No matter how many ideas you may have, always have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record the idea. One never knows when a concept may surface. If you’re like me, out of pen may be out of mind!
Among the best tools will be the smartphone. The QWERTY keyboards are well designed for rapid idea recording. And, if you discover yourself without the means of writing it down, well…leave your voicemail.
Find the Right Environment – If you believe better in a quiet room be sure you start brainstorming in that setting. We have been often flooded with too much “noise clutter” in our casual and working lives. If quiet is what exactly you need, then look for the empty conference room (or janitor’s closet) from phone calls, emails and interruptions. Realize that quiet place and let your mind settle. Take a deep breath and clear the clutter, blow out the brain dust and listen to the silence.
A number of your best ideas surface in the strangest places. Yes, the shower is a good place. For some odd reason my mind works well inside the shower. Perhaps it’s the positive ions or the running water in the minor key of nature (most sounds of nature are in a minor key to suit your needs musicians). Granted, it may be hard to create down ideas within the shower, but for some odd reason ideas often flow using the water.
So when you find the right environment, write Those ideas down. Stupid ideas. Strange ideas. Left field ideas…all of the ideas.
Timing is Everything – Some brains think better each morning and a few better in the evening. Some don’t think in any way but that’s another matter.
For me, my mental abilities are sharper in the morning. Once that cup of joe hits my neurons and mixes with some dopamine my mind is off and running. Thus, if it is ideas you will need, be sure to set aside focused time for you to jot down Inventhelp Caveman Commercials in your duration of peak intellectual alertness.
In case you are on the opposite side along with your brain has a tendency to set with all the sun, be sure to capitalize on the “night person” benefits. One benefit of the evening owl personality is the fact great ideas may come at nighttime, rest inside your sleeping brain, and then upon waking they offer just the solution you were hoping to find. The phrase, “sleep into it” has more benefits then we realize. Besides sleep encourage patience but it allows ideas to ferment and incubate.
Whiteboard Magic – The whiteboard is probably the best brainstorming tools ever invented. Basically If I don’t possess a whiteboard I discover it hard to think, particularly when I have to “think out loud.” Just take a look at those UPS whiteboard commercials: simple, illustrative, innovative, clear and just plain fun to watch.
Even should you be like me along with your handwriting looks encrypted, the white board is a fantastic tool to “let everything flow.” The white board allows for writing, erasing, easy editing, multiple colors and best of all—it forces one to maintain your thoughts brief. In addition, ideas from the group meeting are easily incorporated to the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical along with the words/ideas you record. Clear, concise and then in-depth strategic marketing analysis is really a natural by-product of excellent whiteboard use. Don’t underestimate the simplicity of this tool. Cavemen may have written the first wheel on the first whiteboard (cave wall), so don’t forget its value. Have one at home and some at the office. You will end up surprised just how valuable a tool this erasable slate can become. And, if cost is not really a barrier, using a whiteboard that records and prints your brainstorms is the best of both worlds.
Many Brains Makes Lite Work – Proverbs states that “in numerous councilors there exists wisdom”. In marketing exactly the same holds true. There is certainly just no substitute for objective filtering brought on by multiple minds taking a look at multiple ideas. The mass mind meld usually works best at the start of the brainstorming process because a team of people can often generate rapid fire suggestions to start the process. When the shotgun of thoughts, words and concepts is placed on paper or whiteboard, the whole process of narrowing down the winning ideas begins. Give and take along with healthy debate and interaction likewise helps using this process.
But remember, it’s best to possess a team leader in this particular process. If you have no one to direct the thought stream it is possible to get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, usually have a target in mind for your ideas. Consider, “what exactly is the reason for these ideas?” Ask, “How can we offer new services or products from whatever we learn and discover?” And primarily, let the final results speak on their own. The conclusion of the process may differ than the beginning so don’t be ynqnob to change, stop, drop or add new products or services after the storm is over. Brainstorming, like a storm, takes on a lifetime of their own-so let Inventhelp Commercials do just that.
Don’t Ignore the Customer – The best services and products are customer driven, not company driven. Soliciting ideas from your internet site, comment boxes while focusing groups are critical. For example, one company I dealt with enjoyed a tough time selecting an item color. So, a basic survey with 3 to 5 color choices along with a radio button selection interface was all we necessary to gain feedback from web customers. Since your web site is working 24/7, let it get to be the source of free market research. Employing a professional focus group marketing company may be cost prohibitive, so utilize calls for your current customers, website surveys and trade shows being a supply of decision data. So try it and go get the right place, timing, whiteboard and brain trust. Then, let the thoughts begin!